Welcome to Messy Desk, an honest look at the life of Professional Photography. Today i want to talk about BRANDING.

I have a lot of brands lol. Mitzvah Mayhem, Rim Light Weddings, Rubbing Shoulders, Picture Thingys, and Changing Optics. I even approach Scooter Roth as a brand lol. You can even say this Messy Desk Vlog I have is a brand in and of itself. Branding is all the little things you do to make someone remember something. It is the process of making something recognizable. The goal of branding is recognition, to have people see something and know instantly who or what company is involved in making it.

Take Coke ie Coca Cola. It is more than just a name of a company. Its the font in the logo, the use of regular non-distracting fonts around the logo (such as when they show the word classic, or diet, or zero), the consistent use of the prominent color red, the shape of the bottle.....every product, every commercial, every social media design and approach, every shared photo fits the branding. Coke does it best.

In todays vlog I dive into my own brands and what led me to create them and what I should have done along the way (such as start YouTubing in 2008 lol)

Scooter